Built on the Founder's love of cycling and vision for a brand that catered to urban environments, NU-VEL brings to style to a fairly unstylish mode of transport (sorry to all lycra wearers). Urban cycling is becoming ever more popular as a cheap, healthy alternative to navigating cities. With options limited for a brand that works well both on and off saddle NU-VEL decided to step up and build products that can take you from commute to after work drinks.
Crucially, they are also pushing sustainability in their technical wear. For instance, their water repellent trousers are treated with vegetable based washes to make them rainproof. Also, by making clothing that suits a dual purpose they're helping you to cut down on unnecessary outfits.
Safety is another important factor that the brand have considered. NU-VEL have covered this by including reflective detailing on their clothing. The details are low-key but effective and will give you peace of mind when you saddle up.
Finally, their mission is an exciting one. Coalo have been lucky enough to partner with them at an early stage as they plan on building out their product line to include new and exciting designs whilst staying true to their intention of being of becoming an essential element of the modern cyclist's wardrobe.