elliott are our latest partnership. They mark a move into new territory as their focus is solely on footwear. Bringing Danish cool and vegan materials to footwear was always going to be a winner in our book so with elliott on board we want to show you what they're all about.
As members of the UNFCCC Climate Action Agreement there actively involved in getting the fashion industry to stand up and take a long hard look in the mirror. Footwear, perhaps more than any fashion category, gets used far more by consumers. In America, 37% of customers claim that buy new shoes to replace old ones as they naturally serve a useful purpose. This is starkly in contrast to clothing, where for example UK consumers have collected an estimated £30 billion of unworn items in their wardrobes.
elliott present just four options. All four are designed based on the brand's inspiration from Danish culture, particularly design and architecture. The Danish value function and materials that last and have been heard to regular use the saying: 'There’s no such thing as bad weather, only bad clothes’, showing the get-up-and-go ethic.
We urge you to check their shoes out and get them on your wishlist. All of their models are climate positive, meaning they actually remove carbon from the atmosphere through a combination of offsetting and use of materials. If that's not a reason to have a look then we're not sure what is.